The good news for both advertising and publishing is that neither needs adtech. What’s more, people can signal what they want out of the sites they visit—and from the whole marketplace. In fact the Internet itself was designed for exactly that. The GDPR just made the market a lot more willing to start hearing clues from customers that have been laying in plain sight for almost twenty years.

Doc Searls

A reflection on looking at cars and sharing data.

The Tyranny of Metrics; and the Dark Web
http://www.abc.net.au/radionational/programs/futuretense/the-tyranny-of-metrics-and-the-dark-web/9831438
In the first half of this episode of Future Tense, Antony Funnell speaks with Dr Jerry Muller about his book The Tyranny of Metrics. The conversation provides a useful provocation when it comes to metrics and measurements. It is interesting listening to this alongaide Alfie Kohn’s book Punished by Reward and Cathy O’Neill’s Weapons of Math Destruction.

The second part of the episode addresses the Dark Web.

You don’t have to be “protech” or “anti-tech.” Indeed, it’s hard to imagine how someone could realistically be said to be “anti-tech” – your future is going to have more technology in it, so the question isn’t, “Should we use technology?” but rather, “Which technology should we use?” – Cory Doctorow

I attended a ‘cyber-safety’ session that suggested joining students in online social spaces. Beyond concerns with taking away another space for young people, I wonder if the solution is not saying no to technology and social media, but to provide a compelling alternative?

I have been thinking a bit about technology lately and how we define it. This short reflection is inspired in part by Audrey Watters, Marten Koomen and Ben Williamson. In the end, technology comes in many shapes and sizes.

Sometimes it pays off to think small. Think next door, down the hall, at the next meeting. Act large in small spaces. Notice who’s speaking and who isn’t. Practice not knowing and being curious. Be kind. Welcome warmly and mean it.

Sherri Spelic


This microcast is my response to the pop-up MOOC, Engagement in a Time of Polarization, currently running. I have been following proceedings, but have struggled to contribute. After trying to write a more comprehensive reflection, but not knowing where to start, I decided to ‘think small’ and just share a short microcast. For so long I thought ‘engagement’ involved measuring the number of tweets etc, but I have come to respect lurking more and more as a legitimate (in)action.

Confident – the connecting of the dots and capitalising on different possibilities.

Essential Elements of Digital Literacies

In this microcast, I reflect on automating technology and wonder if there is a limit to how far we should go.

Further reading:


Write everyday for 28 minutes for 28 days. #28daysofwriting
via Tom Barrett

Tom Barrett has started up #28daysofwriting again. This is my reflection on the idea of a habit and a sustainable blogging practice.

Further reading:

Can you remember the route by which you came to use Twitter to support your professional learning?

In a recent response to Ian Guest, I spoke about a beginning to getting onto Twitter. After reading Ian’s reply, I realised I may have been ignoring the wild goose chase …