The good news for both advertising and publishing is that neither needs adtech. What’s more, people can signal what they want out of the sites they visit—and from the whole marketplace. In fact the Internet itself was designed for exactly that. The GDPR just made the market a lot more willing to start hearing clues from customers that have been laying in plain sight for almost twenty years.

Doc Searls

A reflection on looking at cars and sharing data.

You don’t have to be “protech” or “anti-tech.” Indeed, it’s hard to imagine how someone could realistically be said to be “anti-tech” – your future is going to have more technology in it, so the question isn’t, “Should we use technology?” but rather, “Which technology should we use?” – Cory Doctorow

I attended a ‘cyber-safety’ session that suggested joining students in online social spaces. Beyond concerns with taking away another space for young people, I wonder if the solution is not saying no to technology and social media, but to provide a compelling alternative?

I have been thinking a bit about technology lately and how we define it. This short reflection is inspired in part by Audrey Watters, Marten Koomen and Ben Williamson. In the end, technology comes in many shapes and sizes.

Sometimes it pays off to think small. Think next door, down the hall, at the next meeting. Act large in small spaces. Notice who’s speaking and who isn’t. Practice not knowing and being curious. Be kind. Welcome warmly and mean it.

Sherri Spelic


This microcast is my response to the pop-up MOOC, Engagement in a Time of Polarization, currently running. I have been following proceedings, but have struggled to contribute. After trying to write a more comprehensive reflection, but not knowing where to start, I decided to ‘think small’ and just share a short microcast. For so long I thought ‘engagement’ involved measuring the number of tweets etc, but I have come to respect lurking more and more as a legitimate (in)action.

Confident – the connecting of the dots and capitalising on different possibilities.

Essential Elements of Digital Literacies

In this microcast, I reflect on automating technology and wonder if there is a limit to how far we should go.

Further reading:


Liked #AudienceMatters Part IV: My First Microcast (#HamstraHighlights)
I read about microcasting in Bill Ferriter's latest blog: Microcast #001: Publish > Polish. In his blog, Bill credits Aaron Davis for the idea of reflecting thru these brief, audio segments. Bill's first microcasted topic was about blogging.Thanks to Bill and Aaron, I'm trying something new (to me). This strategy captured my reflection over lunchtime, as opposed to it being part of a written blog spanning 3-5 hours over the course of a week. In my first microcast, I share two blogging lessons I learned--and am still learning--the hard way.
Listened Microcast #001: Publish > Polish by Bill Ferriter from Tempered Radical
Have we gotten to the point where “blogging” no longer means messy reflection in the minds of most people? Is there now an expectation that blogs have to be filled with content that has been carefully created and “spit-shined?”And if so, does that discourage new bloggers from ever getting started?