๐ŸŽ™ Read Write Microcast #013 – Cars, Data and AdTech

https://collect.readwriterespond.com/wp-content/uploads/2018/07/Microcast-013.mp3


The good news for both advertising and publishing is that neither needs adtech. Whatโ€™s more, people can signal what they want out of the sites they visitโ€”and from the whole marketplace. In fact the Internet itself was designed for exactly that. The GDPR just made the market a lot more willing to start hearing clues from customers that have been laying in plain sight for almost twenty years.

Doc Searls

A reflection on looking at cars and sharing data.

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