In this lengthy post, Venkatesh Rao makes the case for the ‘internet of beefs’, where the focus is on
A beef is a ritualized, extended conflict between named, evenly matched combatants who each stand for a marquee ideological position, and most importantly, reciprocate each other’s hostile feelings in active, engaged ways. A beef is something like the evil twin of a love affair. A beef must be conducted with visible skill and honor (though codes of honor may be different on the different sides), and in public view. Each combatant must be viewed, by his or her supporters, as having picked a worthy adversary, otherwise the contest means nothing. The combatants fight not for material advantage, but for a symbolic victory that can be read as signifying the cosmic, spiritual righteousness and rightness of what they are fighting for. So the conflict must be at least nominally fair, hard to call decisively, and open to luck, cunning cheating, and ex-post mythologizing by all sides, in terms favorable to their own champions.
These arguments are built around a feudal model of knigths, mooks and manors.
Mook manorialism is an economy based on axe-grinding. As the peasantry, mooks do more than fight other mooks. They are also responsible for keeping grievances large and small well-nursed and alive. Occasionally, through an act like whistleblowing or leaking of confidential communications, a mook might briefly become a named player in a particular theater of conflict, but the median mook is primarily expected to keep everyday grievances alive and fight under the glare of algorithmic lights when called upon to do so, unrecognized by history, but counted in the statistics and noticed by the AIs (senpAIs?).
The problem is that there is no way of ignoring or escaping this space.
If you participate in online public life, you cannot entirely avoid the Internet of Beefs. It is too big, too ubiquitous, and too widely distributed and connected across platforms. To continue operating in public spaces without being drawn into the conflict, you have to build an arsenal of passive-aggressive behaviors like subtweeting, ghosting, blocking, and muting — all while ignoring beef-only thinkers calling you out furiously as dishonorable and cowardly, and trying to bait you into active aggression.
It has come to define the modern web.
If the relatively peaceful web of the 90s and aughts was about civilian eyeballs, the IoB is about mook-on-mook combat clicks, and is now entering its second decade
The only way is to foster a new way of being.
We are not beefing endlessly because we do not desire peace or because we do not know how to engineer peace. We are beefing because we no longer know who we are, each of us individually, and collectively as a species. Knight and mook alike are faced with the terrifying possibility that if there is no history in the future, there is nobody in particular to be once the beefing stops.
And the only way to reboot history is to figure out new beings to be. Because that’s ultimately what beefing is about: a way to avoid being, without allowing time itself to end.
This is one of those posts which seemingly forces you to stop and reassess many actions and assumptions. Interestingly, it also inoculates itself against criticism.
One piece that I am left thinking about was my question of tribes from a few years ago.