Connect with people
If you don’t have a question to answer or artificial intelligence to point you to an interesting trend, you’ll likely have to do some data discovery and exploration to find a story worth telling.
Try to convey one idea
When designing your visuals, take clarity and conciseness over sizzle—but also consider what it is you want to emphasize … Anytime you can give your audience a more familiar point of reference, it can help drive an idea home.
Keep it simple
Once you have all your facts and figures, the first step in telling their story is considering your audience. After all, if your goal is to make the story resonate with the audience, you’ll need to consider its members’:
Explore a topic you know well.
When there are multiple campaigns designed to resolve the conflict and multiple ways of looking at each campaign, there can be a lot of data to review. In these cases, focus only on the visualizations that are essential to the narrative, or the story will dissolve into a humdrum boardroom presentation.
BONUS – Delivery
Consider your tone. Humor can utterly transform a story, but so can poignancy and earnestness. Giving the story some kind of tonal emphasis can give it the edge it needs to stand out from the rest.
via Tom Woodward