I am wondering if this is the way of the future Chris? Are we coming to a time when insurance companies, car manufacturers or platforms collect our data whether we like it or not? It is baked into the Maps API infrastructure
. I worry with the way that data is shared whether some of these companies even need our explicit permission anymore? Take for example the recent analysis of tracking on Android
The tracker allows marketers to use machine learning to discover personas, uses cross-device ID, and even uses behavioral analysis to guess when a user is sleeping, and a probabilistic matching algorithm to match identities across devices.
What is disconcerting is that it may not be the application designed for location which provides a company with location information.