I am wondering if this is the way of the future Chris? Are we coming to a time when insurance companies, car manufacturers or platforms collect our data whether we like it or not? It is baked into the Maps API infrastructure. I worry with the way that data is shared whether some of these companies even need our explicit permission anymore? Take for example the recent analysis of tracking on Android:
The tracker allows marketers to use machine learning to discover personas, uses cross-device ID, and even uses behavioral analysis to guess when a user is sleeping, and a probabilistic matching algorithm to match identities across devices.
What is disconcerting is that it may not be the application designed for location which provides a company with location information.