“There is a huge part of Tesla that is simply presentation and not substance, and Elon is a master at messaging,” said Karl Brauer, a senior analyst at Kelley Blue Book. “The problem is the reality is starting to stack up, and that’s a reality of accidents the cars have had, quality issues, and massive misses on Model 3 production numbers. You add all that up and there’s a real question about whether this company can deliver what it promises.”
The coverage of Elon Musk’s companies is almost always coverage of Elon Musk. That’s how he wants it, of course. Journalists, as mythmakers, seem happy to oblige.
For more mythology, watch Musk’s Q and A at SXSW: