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The coverage of Elon Musk’s companies is almost always coverage of Elon Musk. That’s how he wants it, of course. Journalists, as mythmakers, seem happy to oblige.
The problems of technology – and the problems of the storytelling about the computing industry today, which seems to regularly turn to the worst science fiction for inspiration – is bound up in all this. There’s a strong desire to create, crown, and laud the Hero – a tendency that’s going to end pretty badly if we don’t start thinking about care and community (and carrier bags) and dial back this wretched fascination with weapons, destruction, and disruption.