📑 Running Twitter Isn’t Rocket Science. It’s Harder

Bookmarked Running Twitter Isn’t Rocket Science. It’s Harder – Clive Thompson – Medium (Medium)

In the near future, Musk and his engineers may yearn for the days when their hardest job was merely landing reusable rockets.

I feel like I have read so much on Elon Musk’s takeover of Twitter:

For me, Clive Thompson captures things best, explaining how working with all the variables to land a rocket is still a far cry from the complexity of grappling with 400 million Twitter users.

Grappling with the behavior of 400 million Twitter users? Hoo boy.

The complexity is absolutely mind-bending, particularly given all the diversity of human parties involved. You’ve got celebrities with massive followings; people passively surfing Twitter for news; advertisers looking to find useful audiences; shit-stirrers and political actors posting misinfo and disinfo; a silent majority of Twitterfolk who never post at all, and just lurk; foreign agents looking to mess with global politics; friends looking to mostly follow friends; people looking to hate-follow opponents; political figures using Twitter to reach their public; botmasters running legit bots; botmasters running bots that skirt the edge of legitimacy. That’s just a thoroughly incomplete list, generated off the top of my head. But the point is, these users all have very different desires, often opposed to others’ desires. Whoever runs Twitter has to thread the needle on all those clashing goals.

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  • Aaron Davis

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