Lover is the seventh studio album by American singer-songwriter Taylor Swift. It was released on August 23, 2019, by Republic Records. As executive producer, Swift worked with producers Jack Antonoff, Joel Little, Louis Bell, Frank Dukes, and Sounwave on the album. Described by Swift as a “love letter to love”, Lover celebrates the ups and downs of love and incorporates brighter, more cheerful tones, departing from the dark sounds of its predecessor, Reputation (2017). Musically, it is a pop, pop rock, electropop and synth-pop record that contains influences of country, dream pop, pop punk, funk and R&B.
For artists, master recordings — the original recordings of musicians’ work — are vital musically, historically and financially. In most situations, labels own those masters. But many musicians, both prominent and independent ones, have tried to hang on to their masters. As Prince famously told Rolling Stone back in 1996, “If you don’t own your masters, your master owns you.”
With her open letter and the high-profile back-and-forth, Swift is bringing visibility to one of the music industry’s longest standing issues. And while it’s not a new problem, Swift’s discussion of it was enough to encourage artists including Sky Ferreira and Halsey to come forward about their own difficulties with label deals and ownership.