Thank you John for the mention. The blogger who I think you were trying to remember is Bill Ferriter. He wrote an interesting post reflecting on the myth of audience.
I sometimes wonder if people like Dave Winer and Alan Levine are the real ‘Big B Bloggers’. This is not because they curate a platform for financial purposes, which they don’t, but because they each in their own ways take blogging to the extremes of what is possible. I consider their pursuit as both cognitive and technical. I think that Micro.blog and #IndieWeb communities capture this too. This is the Big B blogging that I am interested in.