If the next set of FTC commissioners truly are serious about making Facebook serve the interests of the American public, here is a set of actions they should begin to take on day one. Every one of these action has a strong foundation in US law and practice:
1) Impose strict privacy rules on Facebook, perhaps using Europe’s new General Data Protection Regulation as a guide.
2) Spin off Facebook’s ad network. This will eliminate, in one swoop, most of the incentive that Facebook now has to amass data and to interfere and discriminate in the provision of information and news.
3) Reverse the approvals for Facebook purchases of WhatsApp and Instagram, and re-establish these as competing social networks.
4) Prohibit all future acquisitions by Facebook for at least five years.
5) Establish a system to ensure the transparency of all political communications on Facebook, similar to other major communication networks in the United States.
6) Require Facebook to adopt open and transparent standards, similar to conditions the FTC imposed on AOL Messenger in the AOL-Time Warner merger settlement in 2001.
7) Establish whether Facebook violated the 2011 consent decree and, if so, seek court sanctions.
8) Threaten to bring further legal action against Facebook unless top executives immediately agree to work with the FTC to restructure their corporation to ensure the safety and stability of our government and economy.
9) Establish whether top executives enabled, encouraged, or oversaw violations of the 2011 consent decree and, if so, pursue personal fines against them.
Technology is not the sum of the artefacts, of the wheels and gears, of the rails and electronic transmitters. Technology is a system. It entails far more than its individual material components. Technology involves organization, procedures, symbols, new words, equations, and, most of all, a mindset.
Watters explains that this includes many elements within schools and should not be merely reduced to ‘computers’. In a second post, she explains that:
“Hardening schools” is an education technology endeavor, whether or not we take seriously anyone’s suggestions about giving teachers guns. For now, “hardening schools” explicitly calls for hardware like those items listed by Governor Scott: metal detectors and bulletproof windows, as well as surveillance cameras and various sensors that can detect gunfire. It also implies software – social media monitoring and predictive analytics tools, for example, that claim they can identify students “at risk” of violence or political extremism.
Coming at this problem from a different perspective, Genevieve Bell responded to questions of data and ‘neutrality’ in the Q&A associated with her Boyer Lectures. Given the example of the supposed innocence of a train timetable, she explained how Amazon use variables such as timetables to continually adjust the price of goods.