Rushkoff also begins with a reflection on the use of social media by schools. He wonders why is it so easy for people to losesight of the design and purpose behind these platforms? He argues that other than teaching media, social media (Twitter, Facebook, Instagram etc) should never be used by schools. Use blogs or a space you manage yourself and your story – something that I have touched upon in the past – but to feed the ad algorithms is the wrong approach.
Technology philosopher Damien Williams on how the algorithms running society are embedded with the same biases as the people who program them.
Douglas Rushkoff and Damien Williams discuss the biases that we build into our technology through their design and the problems that this creates for machine learning. In some respects, this touches on the work of Cathy O’Neil.