People often ask me for advice on how to write a newsletter. I usually tell them some variation of what I wrote in Steal Like an Artist: “Write a newsletter you’d like to read.”
I have a few more tips, like “Pick a repeatable format” or “Be consistent at a regular frequency.”
But my current personal motto is: “Newsletters should be letters.”
What I love most about newsletters is the letter part — the epistle, the missive, the bulletin, the dispatch! What’s going on — in the studio, in my life, in my mind — that’s worth sending out? Worth opening? Worth reading?
Source: Newsletters should be letters!
by Austin Kleon
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I have been wondering about why I fell out of love with the slight obsession I had with my newsletter, I think it was because it may have become a letter to no one in particular. I feel that a ‘letter’ has an ideal reader in mind, maybe?