👍 Designing for least knowledge

Liked Designing for least knowledge by Jon Udell (blog.jonudell.net)

My hunch is that we’ll find ways to build profitable least-knowledge services once we start to really try. Successful examples will provide a carrot, but there’s also a stick. Surveillance data is toxic stuff, risky to monetize because it always spills. It’s a liability that regulators — and perhaps also insurers — will increasingly make explicit.

Don’t be evil? How about can’t be evil? That’s a design principle worth exploring.