My own experience is that only 0.04% of people who view my Tweets on Twitter click on any link to read the full article.
He suggests that the challenge is in building trusted spaces.
My world on the web
While consumer social media networks are great for getting a diversity of opinions, they are not safe or trusted spaces. They nourish the Internet of Beefs. We need safe communities to take time for reflection, consideration, and testing out ideas without getting harassed. Professional social networks and communities of practices help us make sense of the world outside the workplace. They also enable each of us to bring to bear much more knowledge and insight that we could do on our own.
My own experience is that only 0.04% of people who view my Tweets on Twitter click on any link to read the full article.
He suggests that the challenge is in building trusted spaces.