💬 Building the Brexit party: how Nigel Farage copied Italy’s digital populists

Casaleggio was far ahead of other political parties in using this data to help shape Five Star’s messaging, which he fed back to supporters through Grillo’s blog, and increasingly through social media. The very tools that were supposedly giving members control over the movement were allowing Casaleggio to exert control over them. With a thoughtfully crafted blogpost, he could intervene in the movement’s internal debates, bolstering certain positions and dampening others down.