The Toca Boca Story
So, our research and strategy has helped a lot and has actually created a great environment for our staff because they bought into the business from the beginning. We have created a confined space in our business with very strict parameters. The business is digital toys; it’s not winning, no losing, no stress, no high scores, no rules. It’s open-ended, focusing on creativity; playful, fun experiences. You have to buy into all of these things before you start here.
We do open-ended children’s apps that don’t have any rules, so you have to focus on the fun. If you start at the company and you know that, then it’s completely free because we don’t go to staff and tell them to make it a different color. As long as you buy into the initial constraints, it’s free. In fact, I have designers who say they have never worked somewhere where they have been given so much freedom, which is ironic considering that we have limited down the market so much. But it is very free for them as long as you buy into the idea — and I think that is a result of strategy. It also creates a good work environment because, quite frankly, if I think I could design better than the designer, then I have probably hired the wrong person. If I can’t bet on the designer to know best, then something is wrong.
Toca Boca is a suite of applications that provides spaces within which to explore and play.
I often hear teachers complain that all students do on tablets is play games. This is supposedly in lieu of supposed ‘real work’. Although I would not consider myself as being a part of the anti-gamer community, I think that there are some which are more prone to consuming our attention, rather than creativity and critical thinking. (See the recent discussion associated with Coolmaths and Chromebooks) A company trying to counter this focus on consumption is Toca Boca. Started in 2010 in Sweden, Toca Boca create digital environments. The purpose is not to complete games or progress through levels, but instead work within the parameters set to participate in imaginative, open-ended play. As the Björn Jeffery explains:
Some of the different applications that I have explored with my daughters include:
House: Users move around a house to complete numerous chores and activities,
Town: Users move between a shop, police station, a house and a park. Each space includes different characters and objects to engage with.
Kitchen: Working between the fridge, a bench space and a cooking area, users prepare various meals. Through this process they are able to learn about how different produce changes when it is cooked, chopped and blended.
Car: Given a small car, users drive around within an environment that has various objects and obstacles jump over or avoid.
Band: There is a stage with three tiers, each with their own intensity. Each character plays a different instrument, which users can drag around the stage or they can placed on the top pedestal which allows users to control the particular instrument.
Hair Salon: Using a range of tools and products, including scissors, dryer, coloured spray and magic liquid which makes hair grow, users are able to create their own hair styles. Once complete, they can then create their own hairdos.
Fairy Tales and Tailor: Users choose clothes, apply various patterns and then accessories in the development of their own characters. They can also capture a snapshot of their finished creation.
Lab: Users are provided with a virtual laboratory within which to explore the elements of nature in a fun and playful way. Through a range of virtual experiments, users heat, boil, spin and cool various objects to see what happens.
Birthday Party & Tea Party: These apps allow users to lay out a table cloth for a party involving cake and drinks. This can be either played collaboratively or individually. Once someone has eaten or drank what have, you can then give them more. In addition to this, every so often something will spill which you need to clean up before doing anything else.
Builders Lab: Something of a take on Minecraft, users are given a blank space on which to build upon. There are a range of robots to help you, each offering a particular skill, whether it be creating a block, moving a block or painting the space.
Nature: Similar to Sim City, you are given a plot of land which you can add vegetation too, create mountains and dig out waterways. Once this is done, you can zoom in and go in search of the various flora and fauna that inhabits this created space. There is a range of objects you can collect and then feed the various animals. When you find something there is the option then to take a picture of your discovery.
In many respects these apps are about learning, they have been described as ‘digital toys for children’. This is not learning in the way that Mathletics helps with Maths, but rather applications capturing the different forms of play:
This collection is continuing to grow and evolve. So what about you? Are there any open-ended applications that you or your students use? As always, comments welcome.
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About Latest Posts
Aaron Davis
I am an Australian educator supporting the integration of technology and innovation. I have an interest in how collectively we can work to creating a better tomorrow.
Latest posts by Aaron Davis (see all)
<a href="https://readwriterespond.com/2018/02/toca-boca/">Toca Boca and Digital Toys</a> - February 21, 2018 <a href="https://readwriterespond.com/2018/02/googling-libraries/">Googling Libraries</a> - February 8, 2018 <a href="https://readwriterespond.com/2018/02/education-myths/">Know Thy Limit – A Reflection on Myths and Solutions</a> - February 6, 2018
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Toca Boca and Digital Toys by Aaron Davis is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.