It will be interesting to see how competitors respond and what – if any – changes they make.
📑 The 12-month turnaround: How the dumpers drove oBike out of town
The controversial and distinctive yellow bicycles operated by Singaporean company oBike will soon disappear as quickly as they appeared.
I remember when I first saw an oBike in action, a guy rolled up to a train station and dumped it near the on ramp. In this article from The Age, Simone Fox Koob reflects on their rise and fall in Melbourne. The dockless bike share scheme is managed by an mobile app. After concerns were raised around Uber, I was sceptical of the data collected by the company. I feel the disruption may have gone too far and caused the creative revolt.