Bookmarked How ‘dark patterns’ influence travel bookings (

If you’ve wondered whether there were actually 30 people trying to book the same flight as you, you’re not alone. As Chris Baraniuk finds, the numbers may not be all they seem.

Chris Baraniuk reports on the dark patterns prevelent online. This takes me back to Mike Monteiro’s book Ruined by Design.
Bookmarked Dark Patterns (

Dark Patterns are tricks used in websites and apps that make you buy or sign up for things that you didn’t mean to. The purpose of this site is to spread awareness and to shame companies that use them.

Harry Brignull collates a number of tricks used in websites and apps to make users do things they don’t mean to.

Some of the types include:

  • Trick questions while filling in a form
  • Sneak into the purchase basket
  • Roach motel
  • Privacy sharing
  • Price comparison prevention
  • Misdirection and distraction
  • Hidden costs
  • Bait and switch
  • Guilting users into opting into something
  • Disguised ads
  • Forced continuity
  • Friend spam

via Dan Donahoo