To me, I think there is a firewall of trust between product and business model that needs to be maintained, and Adobe has failed to do so. It’s not that Adobe necessarily made a mistake with its terms of service. It’s that goodwill around Adobe was so low that a modest terms change was nearly enough to topple the whole damn thing over. Adobe needs to get over its focus on B2B and realize that it is a B2C company whether it likes it or not, and price and focus accordingly. Cheap education pricing will not win over the next generation of creatives forever.
Source: Adobe’s Enterprise-First Ambitions Led To This Mess by Ernie Smith