Beyond two core value propositions, your team will be lost and not know what they are chasing:
- newness
- performance
- customisation
- “getting the job done”
- design
- brand/status
- price
- cost reduction
- risk reduction
- accessibility
- convenience/usability
I love this post and it has really make me reconsider how I think about the choice of schools. Question though, are there some things that schools consider as ‘options’ which should be a given in today’s day and age? For example, is it essential (is anything essential) that students have access to technology to support their learning? Or is it ok that technology is something that the school down the road is into, not us.