💬 Why Google’s feed succeeds when Facebook’s fails
Throughout its history, Google has focused on what people really want from it. This is why its search engine has been so wildly successful.
Google became so good at it, that it began to reasonably predict what I might be coming to it for. Nowadays it is bringing me things that I didn’t even know I wanted. That is seriously impressive.
Does that ‘seriously impressive’ ever make you seriously concerned about how they were able to make such recommendations? It makes me wonder about the shadow profile that Google are building? I prefer my own feed. That is how I found this post. It wasn’t via Google, it was via my own network.
The shadow profile that Google are building doesn’t mark it out from any of the other tech giants (or even the aspirations of some considerably smaller tech companies). The difference to me is that Google offer me a useful product, whereas (for example) Facebook do not. For me, that’s a reasonable trade-off.
Also, I don’t use Google as a replacement for my feed. It complements it; I use both.