An important piece to owning your content is also having a direct connection to people who want to hear from you. Although it is the oldest publishing platform on the internet, email is unquestionably reliable, you can take your list with you, and it is decentralized and untainted by algorithms and companies with hidden agendas. A newsletter is the single greatest asset you can build for yourself that pushes you to commit to the long-haul.
Truth is, it’s harder to get popular on social media than it is to grow a newsletter list of humans that are eager to receive your messages. You’ll scream so much on social media you’ll end up losing your voice, whereas with newsletters, you have to be thoughtful, clear, and useful. Aren’t all of those skills worth nurturing?