Musk has introduced a new tenor to bullshittery, one that Harry Frankfurt did not anticipate. Most bullshitters can’t close the gap between pretense and reality even if they wanted to. Bullshit used to mean what’s neither true nor false. Now it describes a state where anything, no matter how absurd, has the potential to be true. Call your flamethrower guy. Buy a social network. It’s no big deal—unless it is.