👍 Slouching Towards Innovation

Innovation work should start with narrative. Create a perspective on the world and from there develop a set of research / data / prototypes / experiments that all ladder back to your narrative.

This narrative-first approach to innovation feels designed for a professional world that is increasingly a “space of flows”.

Of course, it’s harder. Because most innovation teams don’t have a perspective on the world. They don’t have a thesis or core insight about how the world is changing or where things are headed. Instead they get obsessed with new shiny things.