π Slouching Towards Innovation
Innovation work should start with narrative. Create a perspective on the world and from there develop a set of research / data / prototypes / experiments that all ladder back to your narrative.
This narrative-first approach to innovation feels designed for a professional world that is increasingly a βspace of flowsβ.
Of course, itβs harder. Because most innovation teams donβt have a perspective on the world. They donβt have a thesis or core insight about how the world is changing or where things are headed. Instead they get obsessed with new shiny things.