So grow some carrots and jump on a bike: it will make you happier and healthier. But it is time to stop obsessing with how personally green we live – and start collectively taking on corporate power.
But if I eat less meat or take fewer flights, that’s just me – how much of a difference can that really make? Actually, it’s not just you. Social scientists have found that when one person makes a sustainability-oriented decision, other people do too.