Facts, it seems, are toothless. Trying to refute a bold, memorable lie with a fiddly set of facts can often serve to reinforce the myth. Important truths are often stale and dull, and it is easy to manufacture new, more engaging claims.
This comes back to a point that Barthes’ made in regards to mythologies and advertising. The strength lies in the power of first impressions, to manipulate individual preconceptions of a sign. It does not matter than after the initial contact a more rational meaning be found, a myths power to distort still remains and does not diminish. For
Myth is imperfectible and unquestionable, time or knowledge will not make it better or worse.