πŸ“‘ How Facebook Could Use Giphy to Collect Your Data

Bookmarked How Facebook Could Use Giphy to Collect Your Data (Medium)

Giphy is integrated everywhere from an iOS keyboard app to Twitter, that’s a good signal Facebook is betting big on using the service to peer inside the wider internet.

Owen Williams discusses Facebook’s latest acquisition, Giphy. As he explains, this provides another data point to mine.

What might not be obvious, however, is that each search and GIF you send with Giphy is also a β€œbeacon” that allows the company to track how and where the image is being shared, as well as the sentiment the image expresses. Giphy wraps each of its animated GIFs in a special format that helps the image load faster, and also embeds a tiny piece of Javascript that lets the company know where the image is being loaded, as well as a tracking identifier that helps follow your browsing across the web.

The sad irony is that many of these GIFs were crowdsourced.

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