In the Roden newsletter, Mod discusses some of the benefits of writing such a piece:
- Obviously, you get access to their giant audience. Bonus points if you have something to sell on the other end (i.e., SPECIAL PROJECTS memberships, books, et cetera).
- Publishing with a “formal” entity brings with it a rigor that makes me work harder at the piece than I would publishing for myself. That feels good.
- There’s an obvious status / prestige component to publishing somewhere like The Atlantic. I aim to publish 2-3 pieces a year with these sorts of publications to keep me feeling sane (“I can do this”) and to lightly signal to the outside world that I’m not a complete charlatan.
- But more than anything else, I get the benefit of working and bantering with one or two razor sharp brains about the craft of writing.