📑 Facebook’s Push for Facial Recognition Prompts Privacy Alarms

Natasha Singer discusses Facebook’s continual push for facial recognition. She discusses some of the history associated with Facebook’s push into this area, including various roadblocks such as GDPR. She also looks at some of the patent applications, such as:

A system that could detect consumers within stores and match those shoppers’ faces with their social networking profiles. Then it could analyze the characteristics of their friends, and other details, using the information to determine a “trust level” for each shopper.

And:

Cameras near checkout counters could capture shoppers’ faces, match them with their social networking profiles and then send purchase confirmation messages to their phones.

This made me wonder how many patents actually come to fruition and how many are a form of indirect marketing?