π Can livestreaming help music adapt and overcome in the age of coronavirus?
βMy #1 piece of advice?Β Artists canβt think of livestreaming as a substitute for live performance,β Dom says. βYou canβt just take what youβre doing on stage and put it on screen. Thatβs not going to work, you need to think of it as a completely new offering, whatever that is.β
“If youβre offering content, an experience, or opportunities online that they cannot get if they came and saw you live β thereβs a reason for them to pay money for that.β
Al Newstead discusses the impact of coronavirus on live music and the subsequent rise in livestreaming.