📑 Can livestreaming help music adapt and overcome in the age of coronavirus?

“My #1 piece of advice? Artists can’t think of livestreaming as a substitute for live performance,” Dom says. “You can’t just take what you’re doing on stage and put it on screen. That’s not going to work, you need to think of it as a completely new offering, whatever that is.”

“If you’re offering content, an experience, or opportunities online that they cannot get if they came and saw you live — there’s a reason for them to pay money for that.”