📑 Why Your Favorite Email Newsletter is Always So Jumpy

Bookmarked Why Your Favorite Email Newsletter is Always So Jumpy (Tedium: The Dull Side of the Internet.)

Popular email clients, particularly Gmail, have a tendency to cut emails off after a 102-kilobyte limit. Why the heck is that?

Ernie Smith dives into some of the technical problems/limitations to email newsletters, in particular why one email gets cut off at 1,500 words and another doesn’t:

  1. You Write Too Much
  2. Your Email Has Too Many Design Elements
  3. Your Links Are Too Long
  4. Your Readers’ Email Addresses May Be Too Long
  5. You Waste Too Much Space

It is interesting to think about this in regards to Angela Lashbrook’s discussion of spam filtering. It is also another reminder of why email is broken.

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