Whether they realise it or not, our schools are increasingly entwined with the logics of digital data and datafied schooling. As such, schools need to develop ways of raising awareness, interest and imagination around this aspects of contemporary education reform. We believe that datafication is not something that should be simply ‘done to’ schools. We believe that there is value in working with school communities to work out ways of ‘doing data differently’. However, for this to happen, everyone within a school community needs to be attuned to the fact that they are ‘doing data’ in the first place!