Today, each new device we purchase is a conscious decision to share an intimate piece of ourselves with a company whose goals may not align with our own. This exchange represents a fundamental shift in our relationship with technology and the companies that produce it. Adoption is no longer an ephemeral transaction of money for goods. It’s a permanent choice of personal exposure for convenience—and not just while you use the product. If a product fails, or a company folds, or you just stop using it, the data you provided can live on in perpetuity. This new dynamic is the Faustian bargain of a connected life, and it changes the value equation involved in choosing to adopt the next.