On the upside, the rise of AI tools could spur entirely new genres. Fresh music technologies often do. The electric guitar gave us rock, the synth helped create new wave, electronic drum machines and samplers catalyzed the growth of hip-hop. Auto-Tune was a dirty little secret of the record industry, a way to clean up bad singing performances, until artists like Cher and T-Pain used it to craft entirely new, wild vocal styles. The next great trend in music could be sparked by an artist who takes the AI capabilities and runs with them. “Someone can make their own and really develop an identity of, I’m the person who knows how to use this,” says Magenta project engineer Adam Roberts. “A violin—this was technology that when you give it to Mozart, he goes, ‘Look what I can do with this piece of technology!’” exclaims Cohen, the Orchard co-founder. “If Mozart was a teenager in 2019, what would he do with AI?”
Clive Thompson looks at the marriage of music and machine learning to create tracks on demand. He discusses some of the possibilities, such as generating hours of ambient music on the fly or creating quick and easy soundtracks. It is interesting to think about this alongside software music and the innovation driven by broken machines.