In 2019, the API pioneers like SalesForce, Twitter, Facebook, Instagram, Twilio, SendGrid, Slack, and others are still relevant, but it feels like API storytelling is continuing it’s migration towards the enterprise. Stories of building an agile, scrappy startup using APIs isn’t as compelling as they used to be. They are being replaced by stories of existng enterprise groups become more innovative, agile, and competitive in a fast changing digital business landscape. The technology of APIs, the business of APIs, and the stories that matter around APIs have all been caught up in the tractor beam of the enterprise. In 2010, you did APIs if you were on the edge doing a startup, but by 2013 the enterprise began tuning into what is going on, by 2016 the enterprise responded with acquisitions, and by 2018 we are all selling and talking to the enterprise about APIs.