In the end – and here is where the modern masters of metrics and data will roll their eyes – I think you can only go on instinct: on the idea of telling stories that seem meaningful and affecting and only ever wanting to talk to one person – one audience member – and trying damn hard to make it connect. It’s like your best friend is drunk and distracted at a really fabulous party and you very much need to tell her something extremely important, right now! How do you get their attention? That’s the whole job. You can be the judge of whether that’s working here or not.