What is to be done? Designing phones and other devices to be more privacy-protected would be start, and government regulation of the collection and flow of data would help slow things down. But this is not the complete solution. We also need to start passing laws that directly regulate the use of computational inference: What will we allow to be inferred, and under what conditions, and subject to what kinds of accountability, disclosure, controls and penalties for misuse?
Zeynep Tufekci explains that with the use of computational inference, purchasing of data and the creation of shadow profiles, companies know more about use than what we maybe explicitly sharing online.