An Idea Meritocracy is an environment in which the best idea wins. The best idea is determined by the quantity and quality of the data, not by positional power. I have studied examples of companies that have created Idea Meritocracies, including Google, Intuit, Pixar Animation Studios and Bridgewater Associates. In those organizations, an Idea Meritocracy has played a key role in driving consistent high performance and has warded off complacency and group think by empowering employees to have the curiosity and courage to challenge, to explore like scientists by asking the three W’s: Why? What if? Why not?