Now, starting our audio day at 8:30 instead of 7:15 doesnāt necessarily mean we are sleeping in later, but I am sure thatās true for many people. Iām not getting any more sleep, I can tell you that, because⦠[gestures broadly at the outside world.] But one of the many things COVID-19 hath wrought is a drastic reduction in the Great American Commute. On any given day, work can throw you a curveball, kids and family can have their issues, but the commute is ritualized behavior. Itās one of the reasons that AM/FM remains the leading source of audio in the carāit has been expertly designed to serve that ritual.
In April, most of the country (and the world) was shut down, and EVERY form of media had a dramatic consumption shift. Podcasts, AM/FM Radio, even Audiobooks, all went down. āTiger Kingā went up (man does that seem a long time ago?) We didnāt just lose our commutesāwe lost the gym, we lost our ālunch hour,ā and we lost something crucial for listening to many podcasts and audiobooks, Me Time. If you thought quarantine was going to give you more Me Time, you didnāt think through the impact of being a 100%-on-duty spouse, son, daughter, mother, or father, in addition to whatever your job entailed for those of us lucky enough to still be working.
Gradually, however, overall audio consumption has returned to something approaching pre-pandemic levels. We might be starting our audio days 75 minutes later, but COVID didnāt permanently rob us of 75 minutes of audio listening. Comparing Q2 2020 to last year, we are down about 10 minutes per day, not 75. Weāve settled into the this that is whatever this this is. Podcasts are fitting back into our lives.
I think that what I have come to appreciate about podcasts as opposed to radio (although many of my podcasts actually are deduced from radio) is that they allow me to
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Dį“į“ ÉŖį“ TŹį“ss āβ liked this reply on twitter.com.
I never thought of the loss of commute being about āme timeā or ālistening timeā being taken away, but rather about getting time back. This is interesting and insightful.
My wife and I used to commute to the same school and she had a morning radio show she loved… I tolerated it. I didnāt like how they tried to build mystery and āleave you hangingā at every commercial break to keep you listening after the commercials. It was just too contrived and predictable. So any time Iām alone in the car itās audio books or a podcast.
Although my commute is very short, Iād miss that time too if I lost it.