📑 The IKEA Effect

Creativity Tips #9: The IKEA Effect and Meraki
In this creativity tip, Amy Burvall talks about the idea of doing enough to feel that you have played a part in the process. This is called the ‘IKEA Effect’s, after the company that has made its name supporting people in the construction of flatpacked creations.

The IKEA effect is a cognitive bias in which consumers place a disproportionately high value on products they partially created.source

For me, this is what makes the #IndieWeb (and DoOO) special. It provides the tools and techniques to make and manage your own creations on the web, without starting from scratch.

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