the goal of disinformation isn’t really around these individual transactions. The goal of disinformation is to, over time, change our psychological set-points. To the researcher looking at individuals at specific points in time, the homeostasis looks protective — fire up Mechanical Turk, see what people believe, give them information or disinformation, see what changes. What you’ll find is nothing changes — set-points are remarkably resilient.
But underneath that, from year to year, is drift. And its the drift that matters.