In other words, today’s cloud and mobile companies — Amazon, Microsoft, Apple, and Google — may very well be the GM, Ford, and Chrysler of the 21st century. The beginning era of technology, where new challengers were started every year, has come to an end; however, that does not mean the impact of technology is somehow diminished: it in fact means the impact is only getting started.
In this understanding of tech dominance, the driver of generational change is a paradigm shift: from mainframes to personal computers, from desktop applications to the web, first on personal computers, and then on the web. Each shift brought a new company to dominance, and when the next shift arrives, so will new companies rise to prominence.
What, though, is the next shift?