Srinivasan’s history of Facebook’s surveillance rollout makes link between monopoly and surveillance clear. For its first ten years, Facebook sold itself as the pro-privacy alternative to systems like Myspace, Orkut, and other competitors, repeatedly promising that it wouldn’t track or analyze its users activity. As each of Facebook’s competitors disappeared, Facebook advanced its surveillance technology, often running up against user resistance. But as the number Facebook alternatives could go declined — because Facebook crushed them or bought them — Facebook’s surveillance became more aggressive. Today, with Facebook as the sole dominant social network, people who leave Facebook end up joining Instagram, a Facebook subsidiary.
Srinivasan’s paper is a sprightly and readable thing, but it clocks in at 80-some pages, so you may prefer her summarizing articlefor the Institute for New Economic Thinking. Either way, take note of the legal maneuvers she makes, which go even farther than Kahn did: Srinivasan makes a solid case that even the nearly useless Reagan version of antitrust law can be stretched to fit Facebook, in light of the case she lays out.