So this year we launched a new MBA Industry Project program at UQ.
The way we pitch it to businesses is: do you have a problem that you know is strategically important, but you don’t currently have the bandwidth within your organisation to find the best solution? If so, we will put a team of MBA on that problem for one semester to help you find the best way forward.
(And if so, and if you’re in Australia, and you’re interested, please get in touch!)
The way we pitch it to students is: if you look at that list of 21st Century capabilities, and agree that they are important, this is the best way to build them.
We make choices about how we invest attention constantly, and, mostly, unconsciously. There’s value in thinking about this more consciously. And I’m not talking about efficiency. This isn’t about making more efficient use of time. It’s about making our investments more purpose-driven.