Replied Audience Doesn’t Matter by Bill Ferriter
Audience is a function of the content that you create, the consistency of your creation patterns, the length of time that you’ve been creating, the opportunities that you have to be in front of audiences in the real world, the relationships that you have with people who have audiences larger than you do — and, as frustrating as it may seem, serendipity.
Great reflection Bill. I think that it is easy to be distracted by clicks and likes. I remember when I first started blogging, I thought that I was going to get inundated. The shock was that I almost had to beg for my first comment. I think that in part the Blogger user interface encourages a focus on statistics. I find that the fact you have make a choice to setup Jetpack means that at the very least users are more mindful of the impact and choice. When I moved to WordPress I also made the decision to stop checking the stats. I think that I have only randomly checked Jetpack a handful of time in the last few years.

In regards to “hits’ and ‘likes’, you might enjoy reading this post from danah boyd (although I assume that you have probably stumbled upon it before). She provides a different perspective on data and numbers:

Stats have this terrible way of turning you — or, at least, me — into a zombie. I know that they don’t say anything. I know that huge chunks of my Twitter followers are bots, that I could’ve bought my way to a higher Amazon ranking, that my Medium stats say nothing about the quality of my work, and that I should not treat any number out there as a mechanism for self-evaluation of my worth as a human being.

The only thing that I am unsure about is that by my nature of ‘responding’ I often have someone in mind associated with my writing and reflection, is this though a different sort of ‘audience’?

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