The act of throwing out huge amounts of content, most of it ironic, low-quality trolling, for the purpose of provoking an emotional reaction in less Internet-savvy viewers.
Zeynep Tufekci backed this stance on Twitter:
Don’t do this. We know how to cover terrible news like this, without doing it on the killer’s terms. Don’t participate in the snuff film he directed: instead give us the crucial news coverage we need. https://t.co/jhDXdxaa9W
— zeynep tufekci (@zeynep) March 15, 2019