Welcome to part two of my self publishing journey. Part one is the hard part. Climbing that mountain requires consistency and plenty of will. Part two, although easier, was completely uncharted territory for me. Writing and editing writing is familiar. Understanding the process required to take that edited piece and bring it to the world was challenging. Hopefully this helps provide a little light for you on your own journey. I will share with full transparency the whole process. It is not the only way to get a book into the world, it is just the path I walked this time. Be sure to check out Part 1 to help set the scene.
Unless you feel you can figure out how to market your book, unless you want to devote as much energy to that marketing plan as you did to its authorship and production, unless you are prepared to sustain your marketing effort through constant iteration and refinement, you probably shouldn’t self-publish.
I’ve evolved a checklist for would-be self-publishers that makes success more than a matter of pure luck.
- Observe the publishing fortunes of books whose audiences you imagine to be similar to your book’s audience;
- From these observations, formulate a falsifiable hypothesis about how you will reach a similar audience;
- Based on this hypothesis, formulate a plan to get your book to that audience;
- Execute your plan, and measure its progress by comparing your book’s performance to your hypothesized performance;
- As new data comes in about where your hypothesis was mistaken, revise your hypothesis and make a new plan, and execute that;
- Go to step 4. and repeat.
This won’t guarantee that you succeed, but without something like this, you will almost certainly fail.
I am intrigued to how this differs in Australia or if it is the same all over the world.
Doctorow also shared a reading of the piece on his podcast:
I’ve always wondered about self-publishing, but always from a digital perspective, using Gumroad or some other platform. I had never thought of physically publishing something and giving it away. I obviously need to explore this in more detail.
Syndicated at Read Write Collect